To mark the 20th anniversary of Tel Aviv being designated the White City by UNESCO, Tel Aviv Global & Tourism has announced a White Night Campaign.
Regarded as one of the city’s largest cultural events, White Night features all-night celebration filled with performances, music shows, art and yoga from dusk until dawn. This year, White Night will take place on June 29.
Launched on June 17 through digital platforms, the campaign is produced by Tel Aviv Global & Tourism. It draws inspiration from the popular social media trend of emulating Wes Anderson’s distinctive cinematic style. Anderson, known for his unique eccentricity, visual finesse, and narrative style, serves as a creative influence for the campaign, to attract art aficionados and culture connoisseurs to the city and the White Night festival.
The promotional video shows the campaign’s protagonist navigating through the iconic White City of Tel Aviv, with its stunning Bauhaus architecture. The video also displays Anderson-esque elements, such as meticulous symmetry, precise camera movements, and signature colour palettes reminiscent of his films, shared Tel Aviv Global & Tourism.
The announcement formally recognises the Butchulla People’s connection to the island and the creation story that has been passed down for generations. “The return to the island’s traditional name is a significant step in its history and reflects Queensland’s unique position as the only place on earth where our two ancient cultures continue to live side-by-side,” said Patricia O’Callaghan, CEO, Tourism and Events, Queensland.
“In its 20th year now, White Night is one of the biggest and most cherished cultural events in the city,” said Sammy Yahia, Director of Tourism India and Philippines, Israel Ministry of Tourism. “With its all-night events comprising concerts, music shows, yoga at dawn and much more, it is a celebration that really highlights Tel Aviv’s notoriety as the city that does not stop. It is a celebration that does, in fact, highlight the uniqueness of the city,” he shared. The tradition of the White Night celebration originated in July 2003 when UNESCO recognised Tel Aviv as the White City, an urban treasure blending historical significance and architectural uniqueness, earning it the status of a World Heritage Site.
Tel Aviv’s city centre houses the world’s largest collection of Bauhaus buildings, solidifying its distinct position in the realm of modern architecture. This heritage distinction intertwined with Tel Aviv’s reputation as the Non-stop city, combined to give rise to the all-night celebration that has become known as White Night, the tourism authority said.
“Israel is a country with a rich cultural, historical, and religious heritage, and is home to a variety of attractions that offer something for everyone. Whether you are interested in history, culture, nature, or just looking for a unique experience, Israel is a destination that is sure to deliver,” concluded Yahia.
