Westside opens three-storey store in Dehradun

Tata Group fashion and lifestyle retailer Westside has opened its 220th store to date in Dehradun’s Jakhan neighbourhood. The multi-brand store measures 24,222 square feet and is spread over three storeys. 

“Hello Dehradun, fashion has reached your doorstep as Westside inaugurates its brand new glamorous store in Dehradun,” the brand announced on Facebook. “We bring to you life-enhancing fashion with utmost ease. Come and experience this fascinating store and up your fashion game with us!”
 
The store has dedicated sections for a wide range of Westside’s in-house brands including Wes, Sole Play, Hop, Noun, Studio West, Studio Fit, and L.O.V among others. Along with clothing, accessories, and footwear, the store retails cosmetics and homeware goods. 

In order to maintain a fresh array of stock, the store will refresh its collections every Friday, India Retailing reported. Westside aims to cater to the whole family through its private label brands, which are mainly positioned in the mid-segment of the market. 
 
Westside is run by Tata Group’s Trent Limited, which launched in 1998. Out of Westside’s brands available in store, 97% are in-house labels and the exceptions are in the beauty segment, according to Tata Group’s website. Westside is headquartered in Mumbai and also retails from its direct to customer e-commerce store.