VIP Clothing Ltd launches Frenchie X in Goa’s retail market

VIP Clothing Ltd, an innerwear manufacturer has entered into the retail market of coastal state Goa with the launch of its brand Frenchie X in select stores across the state.

With this expansion, the brand aims to reach a wider audience and enhance its visibility through its entry in this tourist destination.

Earlier, VIP Clothing Ltd had launched Frenchie on Swiggy’s Instamart, a quick-commerce platform to offer 10-minute delivery of its products.

Commenting on the expansion, Sunil Pathare, chairman managing director of VIP Clothing Ltd in a statement said, “Since our inception, we have aimed to make India comfortable with premium innerwear. Our arrival in Goa is meant to realise this vision. The primal focus, for us, currently is the introduction of premium everyday essentials that go beyond innerwear.”

“At such a time, ensuring consumers in every location, beyond the metro cities, are able to access our products easily is of utmost importance,” he added.

VIP Clothing Ltd’s portfolio includes products for men, women and teens. Recently, it entered the athleisure space under the name of ‘Rivolta’.