VIP Clothing Ltd expands portfolio with launch of branded handkerchiefs (#1688687)

VIP Clothing Ltd, a leading innerwear brand has expanded its accessories portfolio with the launch of its first-ever range of branded handkerchiefs.

The launch is part of the brand’s strategic plan to diversify its offerings to transform traditionally unorganized categories into branded essentials.

Commenting on the launch, Sunil Pathare, chairman managing director of VIP Clothing Ltd in a statement said, “We redefined the innerwear market decades ago with the power of branding, and today, we see a similar opportunity in handkerchiefs. Our goal is to bring quality, style, and trust to this essential everyday category.”

“VIP’s accessories division plays a critical role in the company’s strategy to strengthen its presence in the broader footwear and accessories market. With an unwavering commitment to quality, durability, and style, VIP aims to solidify its leadership position and meet the growing consumer demand for branded essentials,” he added.

VIP Clothing Ltd has been expanding its portfolio with new categories that include socks, handkerchiefs, and complementary accessories. Going forward, the company plans to strengthen its portfolio with new category additions.