Valentino names Freen Sarocha as brand ambassador

Valentino announced on Instagram on Friday Thai actress Freen Sarocha as its newest brand ambassador. 

Sarocha is best known for her role in the Thai television show “GAP: The Series.” She also made her film debut in “Uranus 2324” and “The Loyal Pin.” Most recently, she appeared in the 2024 horror-comedy film “Rider” and is set to star in the TV series “Cranium.”

“It is my greatest honor to take part in turning the next page of Maison Valentino’s history, where artistry and heritage enter a new contemporary era under the visionary creative director Alessandro Michele,” said Sarocha, in a statement. 

The announcement comes on the heels of her attendance at the Valentino “Pavillon des Folies” Spring/Summer 2025 fashion show in Paris last September. 

The actress joins a roster of creative talents who embody the values and vision of the iconic fashion house including Thai artist Jeff Satur, Chinese actress and singer Guan Xiaotong, and C-Pop star Jolin Tsai.