Mr. Palladini brings more than three decades of senior leadership experience with an emphasis on brand and direct-to-consumer strategies. He previously served as Global Brand President of Vans, a division of V.F. Corporation, where he more than doubled global revenue to over $4.2 billion in less than six years, while also growing profitability and brand equity. Mr. Palladini achieved these results within Vans’ fleet of retail stores globally while meaningfully boosting eCommerce sales across all geographic regions. While leading Vans, he also expanded product assortment in more than 100 countries by creating and leveraging a strategic framework of disciplined choices, elevating apparel and accessories to almost 20 percent of sales, driving footwear newness beyond iconic classics styles, and building brand loyalty around the world.
Carter’s, Inc. has named Douglas C. Palladini as CEO and President, effective 3 April 2025.
With over 30 years of leadership experience, including as Global Brand President of Vans, he is set to drive growth in Carter’s direct-to-consumer and wholesale businesses, enhance global reach, boost innovation, and deepen connections with families through brand loyalty and inspiring products.
Mr. Palladini brings the skills and vision needed to expand Carter’s direct to consumer and wholesale businesses, drive consumer loyalty, enhance competitiveness, and extend international reach. Under his leadership, Carter’s will continue to prioritize innovation and customer engagement to strengthen its connection with families with young children worldwide.
“After a comprehensive search, we are thrilled to appoint Doug Palladini as CEO of Carter’s,” said William J. Montgoris, Non-Executive Chairman of the Board. “Doug’s remarkable track record of growing brands, his deep understanding of consumer-driven strategies, and his expertise in creating global brand connections will be invaluable as we continue to build upon Carter’s strong foundation. Under Doug’s leadership, Carter’s will continue to innovate, strengthen our unique, multi-channel business model, and stay true to our mission of providing high-quality, affordable apparel for young children.”
“Carter’s is a storied company with a powerful legacy and iconic brands that have long been trusted by families with young children for its quality, value, and style,” said Mr. Palladini. “I am eager to continue to advance the important work underway in our retail and wholesale businesses, further build upon Carter’s brand equity, and create lasting connections with our customers through accelerated relevance, inspiring products, and meaningful storytelling.”
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Fibre2Fashion News Desk (RM)
