upGrad Revolutionises Learning With AI Integration


upGrad pioneers AI-driven vernacular learning, translating courses to local languages, enhancing accessibility and career prospects for learners nationwide

 upGrad, intends to enhance its product diaspora by translating popular Bootcamps & Certs into vernacular languages using AI for freshers and working professionals. ‘Presently over 40 per cent of upGrad’s learner base in India is from Tier 2 cities and beyond where regional languages are more prevalent compared to English,” Asheesh Sharma, President, Certifications and Bootcamps, upGrad, highlights. 

Recognising this opportunity to improve the communication and the learning experience, the skilling major has identified Hindi, Tamil, Telugu, Kannada and Bengali languages in phase 1 to ensure the brand penetrates deeper across every eligible household in the region.

The company aims to combine pedagogy with strong human interventions in the form of counselors and buddies who could speak local languages further making it accessible and convenient for learners coming out of the vast national diaspora. The catalog will include courses in Engineering, Data Science, AI, Cloud Computing, DevOps, UI/UX and Agile Project Management where upGrad has a strong foothold already, while Phase 2 will target Cybersecurity, Blockchain, Product Management, Business Analyst and ITIL, with foreign languages like Spanish and Chinese. 

Utilising an in-house tech tool, counselors will address inquiries related to one’s education, background, interests and career aspirations to ensure effective guidance and decision-making. Aligned with GOI’s ambition of fostering cultural connection and cognitive development amongst India’s youth, this approach aims to bridge the gap between accurately selecting the right programme/domain and achieving one’s desired career goals. 

The company invests significantly in AI-related developments internally and the onset of FY25 marks an important growth and transformative year for the brand. “We have already deployed AI across our operations much before it became the buzzword for building on to learner engagements, we are now taking it a notch higher by harnessing its impact into our curriculum and teaching. There’s wider acceptance and a sense of openness amongst professionals of all age groups,” Asheesh Sharma added. 

The company may also extend these services to its Enterprise arm soon to further personalise corporate training sessions making them accessible to all strata. 



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