It was a superb Week One for Tumbbad as Rs. 13.44 crores came in. These are by far the best ever collections for a re-released film in the modern era. There was Rockstar that made waves a few months back and then recently Laila Majnu did well too. However, their lifetime score stayed under Rs. 10 crores mark. However, given the manner in which Tumbbad is currently doing, it will easily go past the Rs. 25 crores mark in its lifetime.
What has really worked for this fantasy horror film is the fact that Sohum Shah treated this like a new film release and went all out to market and promote it, and that too in an intelligent manner. There was a tight two-week campaign for the film and the creatives along with video content that was presented before the audiences was remarkable. Moreover, the target footfalls were meticulously planned. It was a known fact that to begin with the film would need to cater to key multiplexes at the urban centres and that’s why there was a lot of focus on digital media, something that ensured that the film reached out to the right set of people.
No wonder, the first week is now almost the same as the entire lifetime collections of the original release in 2018. Back then the film had collected Rs. 13.57 crores in its entire run and now the first week numbers itself are on the same lines. Today being National Cinema Day, the film is already registering brisk sales and will lend further momentum to its impressive run.
Note: All collections as per various box office sources
