Triumph celebrates International Women’s Day with comfort-driven collection

Lingerie brand Triumph has launched an exclusive collection for International Women’s Day, designed with a focus on all-day comfort and confidence. The launch shows the label’s commitment to connecting with its customers and celebrating modern women. 

“At Triumph, women have always been at the heart of everything we do,” said Triumph International’s marketing head for India and Sri Lanka Bhavin Devpuria in a press release. “We don’t just create for them- we create with them. Every product is designed keeping in mind their needs, their comfort, and their confidence. They inspire us every day, shaping not just our collections but the way we think about innerwear.”

Triumph has debuted a dedicated campaign to the collection which includes a visual featuring women raising their fists, designed to symbolise strength and determination while maintaining a sense of authenticity. From making bold decisions to facing challenges, the campaign’s messaging aims to reinforce self-assurance in daily life.

The new collection caters to women navigating both professional and personal roles and the evolving lifestyle of Indian women. Triumph has maintained a retail presence in India for 23 years, operating over 1,500 sales points and reaching more than five million customers. With its latest launch, the brand continues its focus on functional and technically crafted lingerie, aligning with its global positioning in the intimate apparel market.