Based on recent data from the Australian Bureau of Statistics (ABS), arrivals from India for the year-ended January 2024 reached 402,200, surpassing 101% of 2019 levels. This milestone marks the first time Tourism Australia has seen over 400,000 arrivals from India, solidifying India’s position as the 5th largest inbound market for Australian tourism in 2024, a significant jump from number 7 in 2019.
In January 2024 alone, Australia welcomed 26,200 visitors from India, equivalent to 106 per cent of pre-pandemic levels in 2019. This surge in Indian tourists is attributed to targeted marketing initiatives, a streamlined and digitised visa application process, and enhanced air travel options between the two countries.
Australia’s appeal as a preferred destination for Indian travelers has never been stronger, with a sustained increase in visitor numbers since 2019. This growth underscores the success of collaborative efforts between Tourism Australia, airlines, key distribution partners, and over 5,000 Aussie Specialist Agents in India, aimed at driving interest and conversions.
Nishant Kashikar, Country Manager – India & Gulf for Tourism Australia, expressed enthusiasm about this resurgence, stating, “The rising number of Indian tourists visiting Australia is a testament to the resilience and recovery of international travel, especially from one of our most valued markets. It reflects the strong desire for exploration among Indian travelers, who are attracted to Australia’s unique landscapes, wildlife, and the vibrant multiculturalism of our cities.”
The upward trajectory in Indian arrivals highlights the enduring appeal of Australia as a top-tier destination, promising continued growth and mutual benefits for both countries’ tourism sectors.
In 2024, the Singapore Tourism Board (STB) expects the number to go past the 2019 strength even as it acknowledged the potential of getting over 1.5 million visitors though it has not set any target given “the huge tourism potential of the Indian market.”
