Tommy Hilfiger taps K-Pop artist Jisoo as the face of Fall 2024 campaign

Tommy Hilfiger announced on Tuesday musician and actor Jisoo as an ambassador for its Fall 2024 campaign. 

The collaboration showcases Jisoo in New York City touring the bustling streets on an open-top bus, passing iconic landmarks while wearing modernized prep classics from the Fall ‘24 collection including a camel wool coat, a Breton-striped cardigan, and a denim skirt.

“Partnering with Tommy Hilfiger is a dream come true,” said Jisoo. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity – that resonates deeply with who I am.” 

Jisoo, a member of the globally renowned K-Pop group BlackPink, has become one of the most influential stars of the 21st century, forging a successful solo career as both a singer and actor.

“Jisoo is an undeniable force in the world of K-Pop,” said Tommy Hilfiger. “Her confidence, serenity, and powerful presence truly set her apart, showcasing a style that is uniquely her own. She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family.”