Tommy Hilfiger renews eyewear licensing agreement with Safilo

U.S. fashion brand Tommy Hilfiger announced on Monday it has renewed its eyewear licensing agreement with Safilo Group, taking the partnership through to the end of 2030.

Under the renewed arrangement, the Padua, Italy-based Saflo will be responsible for the ​design, manufacturing and distribution of PVH-owned Tommy Hilfiger branded sunglasses and optical eyewear collections until December 31, 2030.

“We are very proud to renew our partnership with Tommy Hilfiger in advance of the natural expiry date of the agreement, confirming the fruitful collaboration that has united our groups for thirteen years. With Tommy Hilfiger, we have forged a path of dynamic growth across the diverse markets where we are present, continuously reinterpreting the brand’s classic, American, cool heritage in a way that is relevant for today’s consumer,” said Angelo Trocchia, CEO of Safilo Group.

“The mutual trust, vision and commitment that we share are the foundation of this close and long-lasting collaboration and we are certain that this partnership will further bring to life the iconic American lifestyle that Tommy Hilfiger stands for.”

A global designer and manufacturer ​of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets, Safilo Group owns the ​Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street brands. Its other licensed brands include Banana Republic, Boss, Carolina Herrera, Chiara Ferragni, Dsquared2, Etro, Eyewear by David Beckham, Fossil, havaianas, Hugo, Isabel Marant, Jimmy Choo, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, Ports, Rag & Bone, and Under Armour.

Safilo and Tommy Hilfiger first inked an eyewear licensing deal 13 years ago.
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“We are very pleased to continue our collaboration with Safilo,” said Martijn Hagman, CEO, Tommy Hilfiger global and PVH Europe.

“Since 2010, Safilo has demonstrated its ability to interpret the classic, American, cool essence of Tommy Hilfiger through distinctive eyewear designs. These collections effortlessly capture the desire of consumers who want to distinguish themselves through the iconic frames, seamlessly blending red, white and blue classic and modern elements.”