Tira heightens focus on premium shoppers with Concierge by Tira

Reliance Retail Limited’s beauty vertical Tira has introduced ‘Concierge by Tira,’ a premium service designed to enhance its luxury beauty offering. The initiative aims to provide high-value customers with personalised services, beauty discovery, and exclusive privileges.

Concierge by Tira offers members access to dedicated beauty advisors who provide tailored recommendations based on individual preferences, Tira announced in a press release. The service includes personalised consultations, early access to product launches, exclusive pre-orders, and priority order tracking. Members also benefit from priority complaint resolution and expedited shipping for their beauty essentials.

In addition to customer support, Concierge by Tira grants members exclusive invitations to brand-led and Tira-hosted events, as well as premium experiences such as the Ajio Luxe Weekend. The service also provides access to limited-edition collections and private sales, reinforcing Tira’s focus on offering a curated luxury experience.

A key feature of Concierge by Tira is its highly personalised engagement approach. Communication with members is tailored to their past purchases and brand preferences, with the aim of ensuring a more meaningful and relevant shopping journey. Concierge by Tira is available to customers who spend Rs 1 lakh or more in a year, positioning it as an exclusive offering within Tira’s premium segment.

Launched by Reliance Retail, Tira operates as an omni-channel beauty retailer, offering a curated selection of global and homegrown brands across its digital platforms and brick-and-mortar stores. Tira was first established in 2023.