By Rahul Rai
The Northeast region of India has always possessed immense potential as a tourist destination, with its breath-taking natural beauty, vibrant folk culture, and rich artistic heritage. However, this potential has often remained untapped due to a lack of infrastructure and connectivity. Fortunately, with the recent development and expansion of Guwahati Airport, this is all set to change. The proposed transformation of Guwahati Airport into a regional hub will not only boost tourism in the city but also have a significant impact on the entire Northeast region.
The government has been actively promoting the Northeast as a tourist destination, recognising its unique offerings and economic potential. Now, with private players like Adani Airport Holdings Limited (AAHL) joining hands to create the necessary infrastructure, the region is poised to become the next big thing in the tourism industry. The further development of Guwahati Airport will attract international players and investment, paving the way for the establishment of world-class hotels and hospitality services across the Northeast.
What we can expect is the proliferation of hotels across all star categories. The influx of travellers, both domestic and international, will create a surge in demand for accommodation options that cater to varying budgets and preferences. This presents an opportunity for the hospitality industry to flourish, with hotels springing up in all categories, ranging from budget-friendly options to luxurious five-star establishments.
Additionally, the development of Guwahati Airport as a hub will attract international players who have long overlooked the Northeast on their expansion maps. Their entry into the region will not only introduce renowned hotel brands but also bring in their expertise and global standards of service. This infusion of international players will give the Northeast a much-needed boost, ensuring that visitors have access to world-class accommodation options that enhance their overall travel experience.
As the world eagerly anticipates the G20 Tourism Ministerial Meeting, the spotlight shines bright on the captivating realm of cruise tourism and the collective efforts of stakeholders, policymakers and communities arising out of it, said MoS for Tourism and Ports, Shipping and Waterways, Shripad Yesso Naik. The Tourism Working Group meeting commences tomorrow in Goa with a side event on Cruise Tourism.
One of the major advantages of Guwahati Airport becoming a hub is the improved connectivity it will bring. The development of roads and flyovers, along with enhanced air travel options, will facilitate easy and convenient travel within and between all the Northeastern states. This increased connectivity will be a game-changer for discerning travellers who have long been interested in visiting the region but were deterred by the lack of infrastructure. With improved accessibility, planning a vacation in the North East will no longer be a challenge.In a recent conference held at Guwahati Airport, the focus was on promoting tourism in the Northeast. The event was attended by key stakeholders, including Assam Tourism Minister Jayanta Mallabaruah, AAHL officials, airline services representatives, and dignitaries from regional tourist agencies. During the conference, Minister Mallabaruah emphasised the positive impact of air travel on cultural exchange and the tourism industry, which is a major driver of economic growth in Assam.
Furthermore, AAHL presented an ambitious roadmap to transform Guwahati Airport into a sophisticated and developed facility, with the aim of establishing it as a regional hub.
The significance of this development extends beyond Guwahati and Assam. The Union Home Minister, Amit Shah, has also recognised the immense potential of the North East, stating that it can become a major centre of world tourism and a favourite destination for both business and leisure travellers.
The government’s focus on enhancing connectivity in the region, demonstrated by the inauguration of the Donyi Polo Airport last year in Arunachal Pradesh, further reinforces its commitment to the development of the Northeast. As a result, the number of flights connecting Northeast India has doubled, and remote border villages are now considered a priority for development.
The transformation of Guwahati Airport into a hub and the development of airports across the Northeast will act as catalysts for trade and tourism growth in the region. It will provide opportunities for local produce, such as the world-famous orchids of Arunachal Pradesh, to reach markets across India in a matter of hours. Additionally, the influx of tourists and investments will stimulate the local economy, creating job opportunities and fostering sustainable development.
With sustainability being a top priority during India’s G20 Presidency, promoting responsible and sustainable adventure tourism is imperative. In this context, it becomes important for both the business operators and consumers to focus on responsible growth of the sector through “Promote Responsibly, Operate Responsibly: Buy Responsibly, Travel Responsibly”. Instead of focusing on mass tourism, adventure tourism strives for quality experiences with minimal ecological impact.
The development of Guwahati Airport into a regional hub will also attract the attention of international players in the tourism industry. Previously, the Northeast was often overlooked on their expansion maps due to the lack of infrastructure. However, with the improved connectivity and facilities offered by the transformed airport, these players will now consider the region as a promising destination. This influx of international investments and collaborations will not only elevate the tourism sector but also have a ripple effect on other industries, including hospitality, transportation, and local businesses.
Moreover, the enhanced infrastructure and connectivity will enable the Northeast to showcase its unique cultural heritage, natural wonders, and adventure tourism offerings to a broader audience. Travellers from all around the world will be enticed by the region’s picturesque landscapes, diverse wildlife, and the opportunity to immerse themselves in the rich tapestry of local traditions and art forms. This increased tourism will not only generate revenue but also promote cross-cultural exchange, fostering understanding and appreciation among different communities.
It is essential to acknowledge the efforts of the government, private players like AAHL, and various stakeholders in realising the potential of the Northeast as a tourism hub. Their collaborative approach and vision for development have laid the foundation for the region’s transformation. However, it is crucial to ensure that this development is sustainable, mindful of environmental conservation, and respectful of the unique cultural heritage of the Northeast.
The author is Executive Director, UMIL (owner of Renest Hotels)
DISCLAIMER: The views expressed are solely of the author and ETTravelWorld.com does not necessarily subscribe to it. ETTravelWorld.com shall not be responsible for any damage caused to any person/organisation directly or indirectly.
