First model from Tata’s Avinya brand of premium EVs will also launch in FY26.
Tata Motors is set to launch the much anticipated Sierra EV in India in FY2026, along with the first model from its Avinya range, the brand revealed in its investor day presentation.
- Sierra EV likely to be based on Tata’s Gen2 EV platform
- Avinya will be a premium EV brand
Tata Sierra EV launch
The Sierra EV was first shown in concept form at Auto Expo 2020, and Tata had revealed that it was based on the Altroz’s ALFA platform. It measured 4,150mm in length, 1,820mm in width, 1,675mm in height and has a 2,450mm-long wheelbase. A second concept was then shown at Auto Expo 2023, which looked closer to being production-ready and featured a proper 5-door body instead of the unique four-door arrangement of the 2020 concept.
Tata has now confirmed that the Sierra EV will launch before March 2026. It is expected to use the brand’s Acti.EV architecture, like the Punch EV and upcoming Harrier EV, and is likely to be based on Tata’s Gen2 EV platform.
In terms of design, the Sierra EV will have some instantly recognisable cues from the original Sierra from the 90s. The signature curved-over rear-side windows, the squarish wheel arches and the high-set bonnet seen on the concept are all reminiscent of the original Sierra, and are expected to make it to production.
Tata Avinya EV launch
Tata also confirmed that the first of the Avinya EVs will be launched in FY2026, before the financial year ends. Vivek Srivatsa, chief commercial officer, Tata Passenger Electric Mobility, recently confirmed to us that the Tata Avinya is not going to be a single vehicle, but will instead be a premium all-electric brand that’ll spawn an entire family of cars and SUVs. The Avinya range of cars will be based on JLR’s modular EMA platform that will be localised to keep costs down.
As for the first Avinya model, not much is known in terms of body style or specifications, and it’s also unclear if Tata and Avinya will operate as independent brands. What we do know is that the Avinya range will be built at Tata’s upcoming new plant in Tamil Nadu, for which the company recently committed an investment of Rs 9,000 crore. The plant is likely to come up at Ranipet and sources say that Tata could use it to produce Jaguar Land Rover EVs as well.
Also see:
Tata Harrier EV launch confirmed for FY2025
Tata Altroz Racer vs Hyundai i20 N Line vs Maruti Fronx Turbo: how they stack up
Tata Nexon EV, Tiago EV get up to Rs 1.35 lakh off this month
