“H&M Studio is all about easy wardrobe solutions – the kinds of timeless, multi-purpose pieces that take you from a working day to drinks and dinner, helping you to feel polished but relaxed. This season mixes pulse-facing pieces that are objects of desire, reworked classics that you’ll wear year after year, and then the accessories that give every outfit a cool edge,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.
Key pieces revel in the chance to reinvent classics with fresh attitude. A trusty trench coat has extended epaulettes for a modern statement. A shearling jacket is a byword for glamour with a oversized silhouette. Dark-wash denim with a metallic weave exerts a unique pull alongside sharply-cut leather trousers, shruggable suiting and feminine jersey dresses. Edgy accessories add boldness, from optic white sling-back pumps to thigh-high boots, an XL tote bag and rhinestone-sparkling jewellery. The collection foregrounds high-quality compositions, with highlights including chrome-free leather, cashmere and Merino wool, and organic cotton.
H&M Studio’s A/W24 collection, inspired by jazz musicians, features versatile, timeless pieces designed for seamless day-to-night transitions.
The collection reworks classic styles with oversized outerwear, relaxed tailoring, feminine dresses, and bold accessories.
Crafted from high-quality materials like leather, cashmere, and organic cotton, it blends style with sustainability.
“For fall, the design team was inspired by the strong but easy-going style of jazz musicians, throwing on a look and hitting the stage, then out into the night. As always with H&M Studio, there’s a focus on the juxtaposition of masculine tailoring and feminine dressing. We’ve remixed classics in fresh, exciting combinations for a modern wardrobe proposal,” says Linda Wikell, concept designer at H&M.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)
