Stila Cosmetics launches in India with Nykaa

Colour cosmetics brand Stila Cosmetics has launched in the Indian market with multi-brand makeup giant Nykaa. The US based brand now offers a selection of its signature face products in the country. 

Stila Cosmetics has gone live on Nykaa’s e-commerce platform with a total of 27 different products, according to the business’ website. The brand is known for its playful, premium beauty products such as its ‘Convertible Color Blush,’ ‘Heaven’s Hue Highlighter,’ ‘Glitter & Glow Liquid Eye Shadow,’ and ‘Stay All Day Waterproof Liquid Eyeliner’ among others. 

By launching on Nykaa, Stila will access the platform’s large, pan-India customer base and build brand awareness. The launch also serves to bolster Nykaa’s international beauty brand offering. The business is focusing on bringing more beauty brands to India and its ‘Nykaa Global Store’ retails beauty labels from around the world with a dedicated team for customs clearance. 

Makeup artist Jeanine Lobell launched Stila Cosmetics in the US in 1994. The brand was later bought by Estée Lauder Companies in 1999 which then sold it to Sun Capital Partners inc in 2006. 

In 2009, Stila Cosmetics was sold to private equity fund Patriarch Partners. The brand’s ethos is that it aims to put beauty in a positive light, according to its website.