Skincare brand Marsallime to expand product categories to drive growth

Direct to customer beauty brand Marsallime plans to expand its product categories to drive growth in the 2026 financial year. The brand recently increased its portfolio from three to seven products to cater to demand for eco-responsible skincare in India. 

Along with widening its product categories, Marsallime plans to further connect with shoppers across Tier 2 and 3 cities in India to fuel growth, India Retailing reported. The 2024 financial year saw Marsallime report a sales total of Rs 10 lakh and the label expects to see its revenue continue to increase into the 2026 financial year. Along with sales growth, the brand also reported an untick in its follower count across social media, most notably on Instagram, which it plans to continue to focus on increasing to build brand visibility in India. 

The brand’s products are both vegan and cruelty free and its signature product is its Shower Pudding body wash which is available in numerous scents, according to its website. Marsallime’s primary and secondary packaging is made sustainably with materials such as glass and cork and the brand also pursues eco-friendly methods for leftover product disposal.

Entrepreneur Niharika Talwar launched Marsallime in 2022 and the eco-conscious brand is based in Jhansi in Uttar Pradesh. Currently bootstrapped, the brand’s name ‘Marsallime’ is a fusion of  ‘marsala’ (a deep red hue which symbolises passion) and ‘lime’ (to represent joy and vitality).