Sephora announces the launch of its new eco-friendly labels

During Change Now, the international exhibition for ecological transition held at the Grand Palais Éphémère in Paris from March 25 to 27, Sephora announced the international launch of its two new labels focused on eco-responsibility: “Clean at Sephora” and “Planet Aware at Sephora”.

These two labels, which will gradually appear from April online and in the stores of the selective perfumery chain of the LVMH group, inform customers about the formulation of products and ingredients, as well as about the environmental commitments of some of Sephora’s partner brands.

Clean at Sephora brings together brands whose products exclude certain controversial ingredients such as sulfate, mineral oils, or benzophenones. To date, 133 brands worldwide meet this standard that Sephora indicates it has developed with environmental and scientific experts. Among them are Drunk Elephant, Fenty Skin, Gisou, Haus Labs, Lady Gaga’s brand recently established in French Sephora stores, or Ilia.

Planet Aware at Sephora highlights brands that are committed to the environment. To obtain this label, brands must meet a minimum of 32 criteria, including reducing packaging, sourcing sustainable ingredients and respecting biodiversity and animal welfare. To date, 40 brands distributed by Sephora around the world have met these criteria. It should also be noted that 39 brands such as Glow Recipe and the French Unbottled meet the criteria of the two labels, which will be rolled out to all Sephora regions by the end of 2024, and in 2025 in China.
 
“To facilitate their integration into the ‘Clean at Sephora’ and ‘Planet Aware at Sephora’ standards, Sephora, in collaboration with its technology partner Novi Connect, is making available to all partner brands that so wish a self-assessment tool that enables them to evaluate their products in terms of the ‘Clean at Sephora’ list of ingredients, as well as the ‘Planet Aware at Sephora’ criteria,” says the brand, which has been working on these label issues for several years.

In 2020, for example, the brand launched a number of labels, including “Good for you” for products whose formulas contain at least 90% ingredients of natural origin, and “Good for a better planet” for products whose packaging is eco-designed or made from sustainable natural materials. With these two new labels, the brand aims to offer its customers greater clarity.