Rodial eyes $500,000 revenue for first year of operations in India

UK based premium beauty and skincare brand Rodial is eyeing $500,000 in revenue for its first year of operations in India. After recently launching in the country with BeautIndia, Rodial sees strong potential for further revenue growth in the country.

“We’ve seen so many Indian women already using our products abroad, but they didn’t have access to them here in India,” Rodial’s founder Maria Hatzistefanis told ET Retail. “So, partnered with BeautIndia to enter the Indian market. I truly believe India has the potential to become our next major beauty hub.”

Rodial’s first action in any new market it seeks to expand into is to seek a fitting partnership, according to Hatzistefanis. Then, the label works on establishing a robust distribution network to bring its products to shoppers in the country, as it is doing in India. 

“In some of our US stores, we launched with just 10 SKUs,” said Hatzistefanis. “Currently, international markets contribute 10% of our overall revenue.”

Rodial retails in India on multi-brand online beauty platform Nykaa. The label plans to analyse its e-commerce sales to ascertain which products are the most popular in different regions then launch those in Nykaa’s brick-and-mortar stores, focusing on its complexion offering.