Reliance Retail’s Tira to onboard Kareena Kapoor Khan, Kiara Advani and Suhana Khan as brand ambassadors

Reliance Retail’s beauty business Tira Beauty plans to onboard a range of celebrities as brand ambassadors including Kareena Kapoor Khan, Kiara Advani, and Suhana Khan. The brand also plans to tie up with around six influencers to drive consumer engagement. 

Tira Beauty will forge links with a wide array of celebrities and media personalities to raise brand awareness and connect with Gen Z and millennial shoppers across India, sources told India Retailing. The business aims to reach the celebrities’ hundreds of thousands of social media followers to promote its selection of beauty goods. 
 
Tira Beauty is Reliance Retail’s foray into the multi-brand beauty segment and the business has large scale expansion plans for the retail concept. Aiming to take advantage of the booming beauty market in India, Reliance Retail plans to expand Tira beauty offline to reach a brick-and-mortar total of 25 stores in large Indian cities. 

Tira Beauty opened its first flagship store in April this year in Jio World Drive in Mumbai’s Bandra Kurla Complex. The 4,300 square foot retail outlet houses a wide selection of both Indian and international beauty and personal care brands with a minimalist yet feminine interior and spacious design.