Real Ritual partners with Nykaa to strengthen online presence (#1683194)

Real Ritual, a cosmetic brand has partnered with beauty e-commerce platform Nykaa to strengthen its online presence in the Indian market.

With this partnership, Real Ritual will sell its diverse range of products to customers across the country through Nykaa’s online platform.

Real Ritual, known for its curated collection of lipsticks expects this collaboration to further strengthen its position in the country’s beauty segment.

Commenting on the partnership, Dr Ritu Kashikar, founder of Real Ritual in a statement said, “We are thrilled to partner with Nykaa, a brand that has become synonymous with beauty in India. This collaboration marks an exciting new chapter for Real Ritual as we bring our high-quality, nourishing lipsticks to a broader audience.”

“We’re confident that Nykaa’s platform will help us connect with even more beauty lovers who are looking for bold, vibrant lip colours that deliver both style and comfort,” she added.

Founded in 2024, the Mumbai-based Real Ritual also sells through its website and plans to expand its reach through strategic partnerships to fuel its future growth.