Puma launches ad film with Ibrahim Ali Khan Pataudi

Sports brand Puma has launched an ad film featuring actor Ibrahim Ali Khan Pataudi to promote its Palermo sneaker line in the Indian market.

The campaign will also feature actor Ayesha Kanga along with up-and-coming content creators and regional influencers. The ad film has been shot in the streets of Mumbai, Kolkata and Shillong.

Commenting on the campaign, Ibrahim Ali Khan Pataudi in a statement said, “My new ad film with Puma is right up my alley, capturing everything from streetwear, travel, music and fun banter with friends. Puma India has yet again kept it raw and real with this launch, and I can’t wait for everyone to rock the Palermo sneakers and create their own memories with it.”

Karthik Balagopalan, managing director of Puma India added, “The Palermo sneaker is back, making a bold statement and capturing India’s distinct cosmopolitan street style as a beloved staple. By teaming up with Ibrahim Ali Khan Pataudi, we have crafted a beautiful film that tells a story beyond this classic shoe; it scripts a versatile and dynamic lifestyle that speaks to today’s youth.”

The Palermo sneaker, named after the Italian city of Palermo, has its origins in the 1980s UK terrace culture, where football fans revolutionized style with luxury fashion and high-end trainers. It is available for purchase on the brand’s website and retail stores across India.