PNG Jewellers expands bridal offering with updated Pratha collection (#1688545)

Fine jewellery brand PNG Jewellers has expanded its bridal product offering for the winter wedding season and launched an updated line for its ‘Pratha’ collection. The new launches feature additions of pearls, jadau, kundan and meenakari pieces and is accompanied by a ‘Pratha’ campaign.

“When Pratha was launched for the first time, it was an instant hit with our customers,” said PNG Jewellers’ managing director and chairman Saurabh Gadgil, Indian Retailer Bureau reported. “Now, with the addition of pearls, jadau, kundan and meenakari works, we are adding another dimension of brilliance to this already majestic bridal jewelry range. Pratha enhances the desire for individuality in every young bride-to-be today, and complements the blend of tradition and trend with the scope for customization to produce a look every bride dreams of.” 

PNG Jewellers first launched its Pratha line in January 2024 as a tribute to Indian wedding traditions. The collection’s first incarnation focused on designs such as chokers, maang tikas, kadas, earrings, rings, and heavy bridal sets featuring diamonds. The new additions to the line incorporate new techniques and stones to cater to diverse wedding ceremonies across India. 

The brand also recently held a fashion show in Pune to celebrate the bond between mothers and daughters as duos walked the runway in the brand’s jewels, PNG Jewellers announced on Facebook. The ‘Me & Aai’ fashion show took place at the label’s the NIBM store on December 21 and was designed to engage customers.