Pinq Polka to tap offline retail for growth, eyes 300% revenue growth next fiscal

Women’s fashion accessories and intimate hygiene brand Pinq Polka is targeting 300% revenue growth next fiscal year to reach Rs 35 crore compared to Rs 12 crore this financial year. The business aims to harness quick commerce and product category expansion for growth while forging connections with Gen Z Indians. 

Pinq Polka launched as a digital first brand and is now eyeing offline expansion to reach more demographics, India Retailing reported. The business also plans to launch collections specifically tailored towards Gen Z shoppers and deepen its ties to e-commerce marketplaces and quick commerce services to expand its network. 

“Shark Tank was a game-changer,” said Pinq Polka’s founder Manveen Sharma about the brand’s recent appearance on the television show, India Retailing reported. “It reaffirmed our vision and is helping us normalise conversations around hygiene and lifestyle.”

Pinq Polka’s products range from fashion panties and camel toe concealers to breast tape and nipple covers among other accessories designed to make wearing garments more comfortable and safer, according to its website. The brand has also launched a 20% site wide discount to celebrate its appearance on the entrepreneurial television show Shark Tank India. 

As part of its outreach marketing to Gen Z, Pinq Polka has joined Pune school festival NEEV as its Women Lifestyle Partner and will showcase its products this March. “Proudly presenting Pinq Polka as our Women Lifestyle Partner for NEEV,” announced the event organisers on Facebook. “Featured on Shark Tank India, Pinq Polka is redefining women’s lifestyle essentials with a perfect blend of comfort, convenience, and style. From innovative hygiene products to fashion-forward solutions, Pinq Polka is committed to empowering women every step of the way.”