Paragon partners with quick commerce platforms to boost sales

Paragon, a footwear brand has partnered with quick commerce platforms Swiggy Instamart and Zepto to expand its reach and boost sales in the Indian market.

With these partnerships, Paragon’s products will be listed on the quick commerce platforms to make their footwear easily accessible to customers with fast deliveries.

The initial product lineup listed on these platforms includes slippers, clogs, school shoes, kids’ clogs, ethnic footwear among others.

In the first phase, the brand will launch its service in eight key metropolitan markets starting with Ahmedabad, Pune, Hyderabad, Mumbai, Gurgaon, Chennai, Kolkata, and Bangalore. It plans to add more cities in the coming months.

Commenting on the partnerships, Sachin Joseph, executive vice president of marketing at Paragon Footwear in a statement said, “Our expansion at quick commerce platforms has proven to be a perfect fit, as we’re uniquely positioned to fulfil the urgent footwear needs of Indian consumers within minutes. The overwhelming consumer engagement we’ve witnessed in the first phase of launch has been remarkable.”

“With this rapid delivery model, Paragon is revolutionising the traditional footwear retail paradigm and is opening new avenues for growth while strengthening our connection with customers,” he added.

Founded in 1975, Paragon Footwear runs 12 distribution depots across India. The brand also works with over 500 distributors across the country.