Onora Hospitality has announced its first wellbeing resort under its newly launched brand ‘Bookmark Resorts’. The company presently operates 20 boutique hotels and resorts with over 500 rooms in 8 states under its brands ‘jüSTa Hotels and Resorts’ and ‘NUO’.
The first Bookmark Resort is scheduled to open in Manali in Himachal Pradesh soon. This wellbeing resort will have 39 rooms and suites with all modern facilities. The company plans to open 10 Bookmark Resorts across India over the next 3 years.
Describing Onora Hospitality’s latest venture, the company’s Founder & CEO Ashish Vohra said, “Currently, wellbeing resorts in India are either at premium level and price points or at a very basic level of service. Given how people are focussing on wellbeing, we wished to bring a luxury, target oriented, holistic wellness offering to a larger audience. Since wellbeing is all about reconnecting with your inner self, our vision is to offer transformative getaways at inspiring locations that lend themselves to discovery experiences. Through Bookmark Resorts, we will offer holistic journeys of healing and rejuvenation through practices like Yoga and Meditation as well as international Spa Treatments curated by domain experts, complimented by nourishing food and beverage and unique outdoor excursions.”
The emphasis at Bookmark Resorts will be on hospitality and not just service. Guests shall receive a variety of luxury experiences such as in-room check-ins, pillow menus and a daily wellbeing activity schedule. Facilities such as a Spa, Swimming Pool, Gymnasium and a dedicated Yoga Pavilion will be available at all the Bookmark Resorts. Wellness journeys of 3, 5 and 7 nights at attractive prices will ensure guests feel a sense of harmony within. Bookmark Resorts will also be ideal getaways for guests wanting a short vacation to relax and rejuvenate in bespoke luxury. At the upcoming property in Manali, well-planned spaces for food and beverage, large lawns and in-room balconies with views of the snow-capped Himalayas will enhance the stillness of the mind. According to Vohra, “Holistic Wellbeing shall be the focus of the offering at Bookmark Resorts. Our own sanctuary of calm, the ‘Ekam’ spa, shall offer guests an opportunity to rebalance and rejuvenate with its wellbeing journeys and a la carte options.”
Experts and stakeholders in the industry emphasise the need for clarity and differentiation between medical tourism and holistic wellness. While medical tourism, backed by corporate hospitals, has made significant strides in marketing itself globally, the holistic wellness sector requires more organisation and structure to facilitate the ease of obtaining medical visas and spreading knowledge about traditional sciences.
He elucidates his reason for choosing Manali as the location for the first Bookmark. He said, “Manali has a certain untouched beauty about it and its surrounding views have always attracted travellers. Now with the easy access through the new tunnels that have opened, access to this mountain resort is far more convenient and travel time has reduced considerably. Our discreet location near the iconic Log Huts and the proximity to the beautiful Old Manali area and Mall Road prompted us to choose this as our first Bookmark. The iconic view of the Rohtang La from our Solarium is one-of-its-kind.” Bookmark is the latest in a number of brand reset initiatives taken by the company which launched its first hotel in 2005. Onora Hospitality exited 6 of its hotels in 2020 so that it could focus on its core operations in the luxury boutique market. Since then the company has opened 10 luxury resorts under the jüSTa brand in locations like Rishikesh and Mukteshwar in Uttarakhand, Dharamshala, Mashobra and Manali in Himachal, Udaipur in Rajasthan and Goa.
Through its strategic growth and operations, the company plans to achieve a revenue of INR 100 crores by the end of this fiscal.
