Nykaa takes beauty bar event to Jammu to connect with local shoppers

Multi-brand beauty retailer Nykaa took its interactive ‘Beauty Bar’ event to Jammu to connect with Gen Z and millennial women in Jammu and Kashmir and showcase a range of Indian and international cosmetics brands. 

“Jammu you were amazing,” announced Nykaa on Facebook, sharing images of the event. “Thank you for being an incredible audience!”
 
Nykaa’s Jammu Beauty Bar took place in association with Elf Cosmetics and Bollywood celebrity Katrina Kaif’s makeup brand Kay Beauty as well as Nykaa’s private label brand Nykaa Cosmetics. Attendees at the event could try out new product launches and were given demonstrations and guidance on how to achieve trending makeup looks. 

Along with the outdoor event, the public and a number of local influencers congregated at Nykaa’s ‘Luxe’ store in the city. The event is part of Nykaa’s Beauty Bar series which has so far travelled to locations including Hyderabad, Amritsar, and Indore among others. 
 
Nykaa retails one of the largest numbers of international beauty brands in India on its multi-brand e-commerce store. The business plans to continue to expand its global beauty offering and has launched a number of international brands in the Indian market this year so far including skincare brand Florence by Mills, Fenty Beauty, and Colorpop Cosmetics.