Neesh Perfumes plans brick-and-mortar expansion in key metros for growth

Indian luxury fragrance label Neesh Perfumes is preparing to open two to three standalone retail stores in Delhi and Bengaluru this year as part of its plan to reach Rs 200 to 300 crore in revenue by the 2030 financial year. The business also aims to plans to deepen its domestic and international presence through brick-and-mortar retail, product innovation, and channel diversification.

“We want to position Neesh as a globally respected luxury fragrance brand out of India,” said founder Rishi Verma, India Retailing reported. “FY30 is about long-term scale, entering new geographies, and building deeper brand equity.”

Neesh is targeting a 70:30 online-to-offline mix, moving beyond its direct-to-consumer website by expanding into malls and high streets, and appointing a national retail lead to oversee store rollouts. The business is also building presence in multi-brand outlets like Shoppers Stop and testing business to business models with hotels.

The brand’s omni-channel strategy includes its website, marketplaces like Nykaa and Myntra, and quick commerce platforms. Premium 100ml perfumes are priced between Rs 7,000 and Rs 8,000, with smaller products also available.

Internationally, Neesh is available in seven countries and is exploring strategic investment partnerships to support further growth. Verma added that a more accessible product line may launch under a separate brand, potentially boosting revenue to Rs 1,000 crore by the 2030 financial year.