Myntra to restructure, streamline private label business

Flipkart’s fashion arm Myntra has launched an internal restructuring to streamline its operations. The e-commerce business is paying particular attention to its private label brands and this will result in around 50 layoffs. 

“In our endeavour to cater to the ever-evolving needs of our customers, new developments, and technology innovations, we recalibrate our business priorities and review our organisational structure from time to time,” said a spokesperson for Myntra, ET Tech reported. “As part of this business-as-usual recalibration, wherever a small number of roles may be impacted, we offer our employees an opportunity to alternate positions, where available, within the organisation as well as group companies.”
 
A number of employees have received briefings on the layoffs and internal announcements will follow, sources told the Economic Times. The restructuring will affect roles across a number of verticals, but the main impacted area will be Myntra’s in-house brands segment. The aim of the restructuring is to enable Myntra to focus on a more select number of in-house brands for scaling, including its largest brands HRX, Mast and Harbour, and Roadster. 

Myntra has launched between around 20 to 25 brand which it refers to internally as ‘master brands’. These include women’s ethnic wear brand Sangria, men’s and women’s western wear brand Invictus, and casual wear and basics brand Ether among others.