MyGlamm’s Popxo joins PetFed 2024 as Official Beauty Partner (#1687421)

Good Glamm Group’s beauty business MyGlamm’s cosmetics brand Popxo joined forces with pet event PetFed 2024 to hold an interactive makeup station at its New Delhi and Mumbai editions. 

“We’re thrilled to share that our portfolio brand, Popxo by MyGlamm partnered with PetFed 2024, India’s largest pet festival, as the Official Beauty Partner for both Delhi and Mumbai,” announced Good Glamm Group on Facebook. “At the festival, the Popxo by MyGlamm Beauty Booth brought a glam-packed experience to life, offering complimentary makeovers and expert beauty tips. Attendees left shining brighter than ever, perfectly complementing their adorable furry companions.”

The Popxo ‘Drama Zone’ offered free makeovers to visitors, using Popxo’s cosmetics to create youthful looks. By holding the interactive stall, the brand aimed to strengthen its connections to its metro customers and increase brand awareness amongst new demographics. 

PetFed describes itself as India’s largest pet festival, according to its Instagram page. The event aims to bring together animal lovers and promote brands within the pet sphere and beyond. 

Popxo specialises in value colour cosmetics products and its main target audience is Gen Z consumers. The brand’s products are priced from Rs 129 and include eyeshadows, lip glosses, and blushes among others.