India’s largest duty-free travel retail operator, Mumbai Travel Retail Private Limited (MTRPL), popularly known as Mumbai Duty Free has embarked on an ambitious journey with the launch of its exciting new brand, ‘OSPREE‘. This strategic rebranding initiative integrates all seven of its duty-free holdings across India, including Mumbai, Thiruvananthapuram, Amritsar, Lucknow, Jaipur, Ahmedabad, and Mangalore, under one unified identity.
The company said the new brand – OSPREE, aims to redefine the global duty-free shopping experience by offering a contemporary and luxurious approach.
The name OSPREE draws inspiration from the majestic Osprey, a migratory bird known for its grace, precision, and boundless journeys across continents. This symbolism reflects MTRPL’s aspirations for expansion and innovation in the duty-free retail sector. With a presence in seven international airports in India and plans for global expansion, OSPREE signifies a new era of premium shopping experiences for travelers worldwide.
Avishek Bambi Das, CEO, MTRPL, expressed his enthusiasm for the rebranding, stating, “As we set our sights on global expansion, it is essential to unite our duty-free stores under a single, compelling brand identity that embodies our values and ambitions. OSPREE represents our dedication to offering unparalleled luxury and convenience to our customers.”
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OSPREE promises to be the ultimate destination for global travellers seeking premium, elegantly curated products. The brand’s recent achievements, such as introducing Kylie Cosmetics in Asia, hosting Asia’s first live DJ on the shop floor for Don Julio, and welcoming D’YAVOL into the travel retail space, demonstrate its commitment to staying ahead of industry trends and delivering exceptional experiences.The rebranding aligns with MTRPL’s goal of fostering a more personalised connection with customers while showcasing a diverse array of premium products. By streamlining its identity under OSPREE, MTRPL aims to establish a distinguished and approachable brand that resonates with travellers seeking luxury and convenience in duty-free shopping.
OSPREE marks a significant milestone in MTRPL’s journey, symbolising its evolution into a global leader in duty-free retail and setting new standards for the industry.
