MI Shop expands brand portfolio with launch of new products

MI Shop, the e-commerce platform of Indian Premier League (IPL) side Mumbai Indians has expanded its brand portfolio with the launch of new brands on its platform.

With the onboarding on new brands, MI Shop brand count now stands at 14 offering products across categories like accessories, apparel, footwear among many others.

Commenting on the expansion, MI Shop’s spokesperson in a statement said, “MI fans around the world display their affinity by proudly wearing their team merchandise. The creative freedom and boost that we offer each of our licensees helps them produce a unique range of service. From a market standpoint, our track record proves that we have aligned ourselves to our licensees’ goals.”

“Our merchandising offerings on MI Shop helps us foster a closer bond between the fans and the team. This year, we have a diverse range of partnerships that will appeal to fans across age groups,” the spokesperson added.

MI Shop’s brand portfolio includes PlayR, Suditi, Fancode, Ecentric, Celio, Skechers, Eume, Cybeart, Parksons, Crunchbox, Chupps, Boldfit, and Dudeme.