Mamaearth partners with Zepto to launch ‘Plant Goodness’ campaign

Mamaearth, a beauty brand by Honasa Consumer Ltd has partnered with quick commerce firm Zepto for its 2025 campaign of ‘Planting Goodness’.

With this partnership, Mamaearth promises to plant a tree on every product ordered on Zepto on behalf of the consumer.

The campaign runs for a limited time and will reach audiences across digital platforms to encourage participation by consumers across India.

Commenting on the partnership, Anuja Mishra, chief marketing officer at Honasa in a statement said, “At Mamaearth, we believe that small actions can create big impact. Partnering with Zepto adds the convenience of quick delivery, making it easier than ever for consumers to support sustainability. Together, we are adding ‘Goodness’ to the beginning of 2025.”

Chandan Mendiratta, chief brand & culture officer at Zepto added, “We’re excited to team up with Mamaearth to kick off 2025 with a bang—and a bit of green! This partnership is all about making it super easy for Zepto users to do good while getting what they love.”

Since 2020, as part of the Plant Goodness initiative, Mamaearth has been planting a tree with every order placed on its website and mobile application. Till date, it claims to have planted over 8,00,000 trees across India.