In a landmark initiative aimed at invigorating tourism in Madhya Pradesh, the Department of Tourism, Madhya Pradesh, has forged a Memorandum of Understanding (MOU) with MakeMyTrip and redBus. This strategic alliance is poised to propel sustainable tourism development and position Madhya Pradesh as a premier tourist destination on the global map.
The MOU underscores a shared commitment to promote homestays in Madhya Pradesh, a proven method to bolster rural and urban incomes, foster sustainable livelihoods, and champion low-carbon tourism initiatives in the state. MakeMyTrip will extend both offline and online training sessions to existing and prospective homestay operators, equipping them with the requisite knowledge to efficiently promote and manage such accommodations.
Additionally, MakeMyTrip will collaborate closely with the tourism department to spotlight pilgrimage sites and wildlife-centric travel experiences, amplifying their visibility through its platform. redBus, on the other hand, will be designated as the official “Online Bus Ticketing Partner” by the Madhya Pradesh Tourism Board, facilitating seamless travel exploration across the state. redBus will also play a pivotal role in bringing Madhya Pradesh’s vibrant festivals and unique cultural events closer to travelers nationwide.
Expressing optimism about the collaboration, Sheo Shekhar Shukla, Principal Secretary, Tourism & Managing Director, Madhya Pradesh Tourism Board said, “Madhya Pradesh is a treasure trove of enriching experiences with the largest number of land-based wildlife national reserves in India and numerous cultural and religious sites transcending ages within its confines. We are committed to showcasing our state with pride and curating newer experiences to suit modern travellers across age groups. We believe this collaboration will help us tap into newer approaches and avenues to support our goal in a conscious, sustainable and equitable manner.”
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Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, highlighted Madhya Pradesh’s significance in India’s tourism landscape and articulated the company’s mission to enhance visibility for the state’s tourist destinations. “Our attempt with this collaboration is to garner greater visibility for tourist destinations in the state, leveraging the strengths of our platform. This includes our growing homestays segment, as well as spiritual and wildlife tourism. Our expansive footprint and proven track record in delivering innovative solutions make us uniquely positioned to contribute to the tourism sector in Madhya Pradesh.”Prakash Sangam, CEO of redBus, expressed excitement about being named the official Online Bus Ticketing Partner. “
The collaboration between Madhya Pradesh Tourism, MakeMyTrip, and redBus heralds a new era of tourism promotion, innovation, and sustainable growth, promising enriched travel experiences and economic opportunities for stakeholders across the state.
