Loveyapa has taken a low start at the box office. The film opened at Rs. 1 crore* on Friday and is at par with how the advance booking had suggested. That said, the film was expected to start better when it was announced since it targets Gen Z audiences, and one would have believed that this segment would ensure some sort of footfalls. However, this hasn’t quite happened.
That said, one hopes that the film sees some sort of a turnaround since it actually brings in entertainment for the young ones at least. Also, it’s pretty relatable since phone and social media addiction is a real thing and to bring that into mainstream with humour and drama interspersed in the narrative is actually cool.
For that to happen though, the Junaid Khan and Khushi Kapoor starrer would need to see a very good jump today and at least double up. That would be required for the film to have sort of traction that takes it into the Valentine’s season next weekend when youngsters are expected to flock theatres. That’s the target audience for the film and Loveyapa would be hoping to catch their attention by then.
*Estimates. Final numbers awaited
Note: All collections as per various box office sources
More Pages: Loveyapa Box Office Collection , Loveyapa Movie Review
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