Louis Vuitton hits 10 million subscribers on TikTok

Louis Vuitton has hit over 10 million subscribers on TikTok, becoming the most followed luxury brand on the platform. 

In early 2020, Louis Vuitton first joined the platform and opened its official account. Since then, the brand has embraced the platform’s codes and accumulated over 1.7 billion views and 65 million likes on the platform.

The brand’s content is specifically created and tailored for the platform, while remaining true to its DNA. In particular, Louis Vuitton shares behind-the-scenes glimpses of its fashion shows, artistic collaborations, famous ambassadors, and new collections. 

In fact, since the live presentation of its Spring/Summer 2021 menswear collection in Tokyo, Louis Vuitton has unveiled all of its collections on TikTok. And last June, one million people on TikTok took a front-row seat at the first fashion show under the creative direction of Pharrell Williams by sharing a live broadcast on the platform.

The event was also supported by an “in-app” multi-market media campaign and the presence of TikTok creators at the heart of the event. Likewise, one video featuring the famous footballer Lionel Messi for the “Horizons” campaign, generated over 32 million views alone.

Louis Vuitton said it will continue to “engage, seduce, and surprise” with its creative and unique formats, on TikTok.