Latin Quarters launches third Hyderabad store with Tejaswi Madivada

Women’s western wear brand Latin Quarters launched its latest exclusive brand outlet on the second floor of Hyderabad’s Nexus Mall with actress Tejaswi Madivada. The label also took the occasion to debut its Spring/ Summer 2025 collection titled ‘New Now.’

The store launch also marked the debut of Latin Quarters’ new campaign ‘Committed to be You,’ which is designed to promote self love and self expression through fashion, the brand announced in a press release. Latin Quarters is now present at over 400 retail locations across India and counts two other Hyderabad stores in Sarath City and Punjagutta.

“We are delighted to open our doors at Nexus Hyderabad Mall as we continue to expand our footprint in India,” said Latin Quarters’ co-founder and director Saurabh Jhingan in a press release. “Hyderabad has long been a city of vibrant fashion and diverse cultural influences. With our new concept #CommittedtoBeYou, we want every woman to feel confident, empowered, and stylish in her own way. The launch of our ‘New Now SS’25’ collection further elevates this mission by offering a fresh take on seasonal fashion trends.”

Latin Quarters’ latest collection, available in the new store, is priced from Rs 1,499 and is designed to mix Indian aesthetics with current global styles. Nexus Mall is located in Hyderabad’s Kukatpally neighbourhood and houses a range of Indian and international labels including R&B, Zara, Sephora, Central, and Marks & Spencers among others, according to its website. 

Latin Quarters launched in 2006 as a premium women’s apparel brand. Along with its exclusive brand outlets, the label also retails from department stores including Shoppers Stop, Pantaloons, and Lifestyle among others.