Kalyan Jewellers launches limited edition jewellery line inspired by the movie ‘Pushpa’ (#1684444)

Fine jewellery brand Kalyan Jewellers has launched a limited edition collection inspired by the movie ‘Pushpa’ and its upcoming release ‘Pushpa 2’ with actress Rashmika Mandanna to engage fans of the franchise.

“Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, is proud to introduce ‘Pushpa’, an exclusive limited-edition line of jewellery inspired by the cinematic marvel Pushpa,” announced the brand in a press release on December 6. “Just ahead of the much-anticipated release of Pushpa 2, this stunning collection brings to life the grandeur and spirit of nature, reflected in the film, with bold, exquisite designs that celebrate both strength and sophistication.”
 
Rashmika Mandanna showcased the opulent collection across social media. Featuring intricate floral motifs, the collection mixes the sparkle of uncut diamonds with pops of colour from semi-precious stones and mother-of-pearl details.
 
By launching a collection inspired by the Pushpa movie, Kalyan Jewellers aims to tap into the media hype around its release and connect with fans of the franchise. The brand has launched the Pushpa collection in select Kalyan Jewellers showrooms across India.
 
Kalyan Jewellers was established in 1993 and is headquartered in Thrissur, Kerala. The business counts over 277 showrooms, the majority of which are in India.