Bengaluru-based fine jewellery business C Krishniah Chetty plans to significantly expand its operations in both the lab-grown diamond and silver markets to cater to the demands of today’s shoppers with its new subsidiary Crash.Club.
C Krishniah Chetty recently launched Crash.Club as a lab-grown diamond jewellery brand, according to its new Facebook page. The business has just sold the largest lab-grown diamond ever to be recorded in India, ET Retail reported.
“This sale of the 20.06 carat emerald cut diamond is a testament to our pursuit of excellence and our vision for the future of luxury in a new opportunity for the new-age consumer,” said C Krishniah Chetty’s executive director Chaitanya V Cotha, ET Bureau reported. “Meanwhile, natural mined diamonds continue to hold a high spot in C Krishniah Chetty’s product portfolio.”
Crash.Club aims to drive innovation in the lab-grown diamond market while also highlighting their environmental benefits. The brand retails its lab-grown diamond and silver jewellery from its direct to customer e-commerce store to reach shoppers across India.
“Crash.Club will feature only high-quality lab-grown diamonds and high-end silver jewellery, all targeted to the consumer of today who wishes to add large stones at affordable prices into their precious wardrobe,” said Cotha. “This adds affordable luxury in its true sense.”
Copyright © 2024 FashionNetwork.com All rights reserved.
