Counted among one of the most aspirational travel destinations for the Indian travellers – be it families, honeymooners, leisure travellers and adventure seekers – Jamaica is looking to attract India market with new activities.
The Government of Jamaica has laid special emphasis on expanding its tourist markets in the Asiatic region. “The Indian market initiatives are now fully on stream. We met with our partners and are beginning engagements later this year. There is a huge market for weddings, there is a confluence of cricket, a rapidly growing middle and upper middle class, over time better flight connectivity, and a very active Indian community in Jamaica itself will drive growth from this increasingly lucrative market,” stated Edmund Bartlett, Minister of Tourism, Jamaica.
Fortifying its position as one of the world’s leading tourism destinations, Jamaica welcomed more than 3.3 million visitor arrivals in 2022 worldwide, a 117% increase over 2021.
The island is currently hosting the Reggae Sumfest, from July 16 – 22, in Montego Bay, Jamaica. Minister of Tourism, says there is every indication that the tourism capital should be seeing a huge influx of overseas visitors in the coming weeks.
Dubai’s Department of Economy and Tourism has ramped up its efforts to position Dubai as the preferred destination for Indian travellers. Through a series of B2B travel trade engagements, including roadshows, mega familiarisation trips, and trade workshops, DET captured the attention of travellers from various regions of India. This growth was aided by exceptional flight connectivity and a convenient visa process.
“While the numbers were always looking good for the summer, the Reggae Sumfest Music Festival, slated for July 16 to 22 at Montego Bay, must take credit for the additional inflow, as hotels have been reporting increased bookings as a result,” Minister Bartlett stated.Recently, Bartlett also welcomed Jamaican and West Indies cricketer Chris Gayle for a courtesy call at his office in New Kingston, where they discussed the development of sports tourism in Jamaica and opportunities that could be explored along those lines.
As it stands, the confluence of cricket between India and Jamaica, Cricket transcends boundaries and has the remarkable ability to bring nations together. The 9th edition of the T20 World Cup, the 2024 ICC Men’s T20 World Cup is scheduled to be hosted by the West Indies and the United States in June 2024.
It is organised by International Cricket Council (ICC). The T20 World Cup 2024 will act as a definite factor in attracting more Indian travellers to Jamaica.
