Indriya Jewels launches first Surat store (#1684703)

Aditya Birla’s fine jewellery brand Indriya Jewels has opened its first brick-and-mortar store in Surat. Located in the Gujarat city’s Arihant Mall, the store launched with a range of gold and diamond designs for the winter wedding season.

“We’re delighted to make home in the City of Diamonds, Surat,” announced Indriya Jewels on Facebook. “Indriya’s first Surat store now open at Arihant Mall, near Rangeela Park Circle, Ghod Dod Road. Experience unmatched craftsmanship and endless love through 16,000 plus designs in gold, diamond and polki. Come visit Indriya, Aditya Birla Jewellery store in Surat and let your heart find its match this wedding season.”
 
The new Indriya Jewels store features the label’s signature royal blue and gold colour scheme and its warmly lit interior fuses botanical elements with numerous seating areas for customers. Indriya Jewels’ statement jewellery is displayed in illuminated glass cabinets and a quiet corner of the store is dedicated to client consultations.
 
The brand launches new designs every 45 days and specialises in traditional and fusion style necklaces, bangles, rings, and earrings, among other ornaments.
 
The Aditya Birla Group launched Indriya Jewels in July this year with an investment of approximately Rs 5,000 crore, Solitaire Magazine reported. The brand operates under the business’ ‘Novel Jewels’ umbrella and works with artisans across 13 Indian cities.