Hilton, the renowned global hospitality company, has unveiled a global ambassador partnership with popular Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone. This collaboration comes as part of Hilton’s strategic initiative to elevate its presence in the vibrant Indian market and further promote its first global marketing platform, ‘Hilton. For The Stay,’ spotlighting the significance of accommodations amidst the burgeoning travel landscape in India.
Deepika Padukone’s renowned journey in the entertainment industry, coupled with her philanthropic endeavors, perfectly aligns with Hilton’s commitment to providing exceptional experiences to travellers worldwide. As an influential figure embodying the spirit of modern India, Deepika’s resilience, innovation, and global outlook resonate with Hilton’s mission to deliver unparalleled hospitality, making her the ideal advocate for the ‘Hilton. For The Stay’ campaign.
The ‘Hilton. For The Stay’ platform, launched in July 2022, emphasises the pivotal role of accommodations in shaping travel experiences. In its India campaign, Hilton aims to delve into the unique preferences of local consumers, leveraging consumer insights and Deepika’s rapport with the Indian audience. The campaign will address relatable travel tensions while showcasing how Hilton alleviates these concerns and provides signature hospitality for every stay.
Expressing her enthusiasm for the partnership, Deepika Padukone remarked, “I’m honored to collaborate with a global brand like Hilton to underscore the importance of The Stay for Indians worldwide. A hotel stay can truly define the success of a trip, and Hilton’s commitment to anticipating and fulfilling guests’ needs resonates with me deeply. I’m excited to curate memorable experiences with Hilton and share them with the world.”
This collaboration aims to leverage IHCL’s extensive marketing and distribution network to promote Tree of Life’s portfolio of 14 resorts across India. Effective from March 1, 2024, Tree of Life Resorts & Hotels will be available for room bookings through IHCL’s distribution network, offering guests seamless access to these unique properties
Mark Weinstein, Hilton’s Chief Marketing Officer, highlighted Deepika’s iconic status in India and her ability to bridge tradition with modernity, making her an ideal brand ambassador. He expressed anticipation for exploring Deepika’s authentic Hilton Stay experiences and the compelling narratives that will inspire travelers across India to embark on their own Hilton journeys.With 25 operating hotels and 17 hotels in the pipeline in India, Hilton aims to triple its estate in the coming years. The partnership with Deepika Padukone and the upcoming ‘Hilton. For The Stay’ campaign rollout underscore Hilton’s commitment to India, strengthening its brand visibility and market position in the dynamic hospitality landscape.
