Haircare brand Vega launches first ‘Go Mini’ miniature product line

Personal, hair, and beauty care brand Vega has launched its first miniature hair tools range named ‘Vega Go Mini’. The new line is designed to appeal to Gen Z shoppers on the go and expand its product offering. 

Vega’s new range of mini-sized and on-the-go hair-styling appliances has launched online, the brand announced in a press release on July 12. The line consists of a ‘Vega Go Mini Hair Straightener’ and ‘Vega Go Mini Hair Straightener Brush’ and adds to Vega’s range of hair serums, grooming tools, and other hair goods available on its direct to customer e-commerce store.
 
“In a world where time is precious, we yearn for solutions that integrate into our fast-paced routines,” said Vega’s chief marketing officer Eiti Singhal in a press release. “Recognising the evolving demands of Gen-Z, travel enthusiasts, ambitious professionals, and convenience seekers, our Vega Mini Go Series- is a reliable companion always by your side no matter where you go. Each carefully crafted piece within this series embodies a spirit of innovation, offering elegance and portable appliances for your dynamic lifestyle.”

Vega currently offers over 600 SKUs and plans to continue to expand its product offering to provide comprehensive hair care solutions. The brand is positioned in the mid section of the market and its new range is priced from Rs 999 to Rs 1,499.