Greenlab Diamonds’ Aigiri opens first jewellery store in New Delhi, plans 10 more

Lab grown diamond business Greenlab Diamonds’ jewellery brand Aigiri has launched its first brick-and-mortar store in New Delhi in the metro’s South Extension 1. The business aims to launch 10 additional Aigiri stores across India by December 2025.

“Step into a world where luxury transcends boundaries,” announced Aigiri Jewels on Facebook. “Aigiri is home to Asia’s largest collection of ethically crafted lab-grown diamond jewellery. Each corner is meticulously designed with floating displays and state-of-the-art lighting that brings out the true brilliance of our conscious creations. Our distinguished space features specialised zones for bridal collections, daily wear, and bespoke designs, all crafted to offer an unparalleled jewellery experience. Welcome to the future of fine lab-grown diamond jewellery, where sustainability meets sophistication.”
 
Aigiri focuses on CVD lab-grown diamonds and aims to make lab grown diamond jewellery accessible to more Indians while tapping into its rising popularity. The store has a blush pink and white interior with floral details and various seating areas for shoppers as Aigiri’s diverse range of jewellery is displayed in illuminated cabinets.
 
“We’re witnessing a paradigm shift in the luxury jewellery sector,” said Greenlab Diamonds’ director Smit Patel, Indian Retailer Bureau reported. “Today’s consumers are not just looking for brilliance and beauty; they’re seeking sustainability and ethical sourcing. CVD Lab-grown diamonds perfectly address these evolving preferences. Our expansion plans reflect the burgeoning demand for conscientious luxury in India.”