GM electric Cadillac Escalade IQ revealed, starting at $130,000


GM electric Cadillac Escalade IQ revealed, starting at 0,000

NEW YORK – Twenty-five years after the Cadillac Escalade launched General Motors into large, highly profitable luxury SUVs, the Detroit automaker is hoping a new all-electric version of the vehicle will ignite the same success for a new generation of luxury buyers.

GM on Wednesday revealed the 2025 Cadillac Escalade IQ, an all-electric vehicle with more power than the current supercharged V-8 SUV, an estimated range of 450 miles – more than any GM EV to date – and a 55-inch LED screen across its dashboard.

“The importance of Cadillac to our global portfolio can’t be overstated,” GM President Mark Reuss said during the vehicle’s reveal in New York City. “You are witnessing the rise of Cadillac.”

The vehicle is expected to arrive in dealer showrooms late next summer, starting at around $130,000. That’s a premium compared with its traditional counterparts that have on average been selling for about $115,500 this year (but still lower than a limited-edition performance model of the vehicle that went on sale last year that started around $150,000).

GM President Mark Reuss during the reveal of the all-electric 2025 Cadillac Escalade IQ on Aug. 9, 2023 in New York City.

Michael Wayland / CNBC

The Escalade IQ is the first – and most important – traditional Cadillac model to be released as an EV. It’s set to eventually replace the current gas- and diesel-powered vehicles, unlike Cadillac’s Lyriq and Celestiq EVs that represented new entries for the brand.

Cadillac plans to reveal two more all-electric vehicles by year’s end. Reuss declined on Wednesday to comment further on those models.

The three-row electric SUV will be an important proof point for reassuring investors that GM can deliver on a promise to produce profitable EVs and increase annual revenue from the vehicles to $90 billion by 2030.

Cadillac plans to exclusively sell all-electric vehicles by 2030, making it GM’s luxury EV brand. Investors will be watching for how, or whether, the automaker can also transfer the Escalade’s lofty profit margins – estimated at upward of 30% – to the EV models.

2025 Cadillac Escalade IQ

GM

Reuss said the company is keeping Cadillac’s all-electric 2030 target “in mind” but ultimately demand will decide how long the company continues to produce the traditional Escalade models.

“The customer and the market is going to tell us. We really honestly haven’t made any decisions when we stop and do EV-only on this. We’ll see,” he told reporters after the reveal. “We’re going to do what the customer wants first.”

Escalade IQ sales are expected to begin slowly and ramp up through the end of the decade, as the company phases out the gas- and diesel-powered versions of the SUV.

‘It’s American luxury’

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