The highly anticipated Sonu Sood starrer Fateh that has been making headlines for a while now, finally hit screens yesterday. After much hype and promotions, the film has kicked off its theatrical run with an impressive opening day collection of Rs. 2.61 crore. Thanks to a bold move by the actor-producer to price tickets at just Rs. 99 on Day 1, the film has attracted audiences in droves, setting a new benchmark for making cinema more accessible.
Sonu Sood, known for his philanthropic endeavours, introduced this initiative to ensure affordability for viewers and promote inclusivity. Adding another dimension to this gesture, Sood announced that all profits from the film’s ticket sales would be donated to charity, turning every ticket purchased into a contribution to a greater cause.
With its reduced ticket pricing, Fateh defied pre-release expectations, as noted by trade analyst Taran Adarsh. In a tweet, he remarked, “Fateh defies pre-release estimations on Day 1… The discounted ticket pricing [₹ 99/-] provided the much-needed boost to its biz. Fateh needs to sustain its momentum and deliver strong numbers over Saturday and Sunday, as ticket prices return to regular rates on these days. While audience feedback is positive, it now needs to translate into increased footfalls.”
The film’s initial success has sparked discussions about the potential for affordable pricing strategies to revolutionize the movie-going experience, especially in a post-pandemic world where footfalls have often lagged.
Directed by Vaibhav Mishra, Fateh redefines the action genre with its high-octane sequences, intense storytelling, and socially relevant undertones. The gripping narrative not only entertains but also carries a powerful message, resonating with audiences across demographics.
Produced by Umesh KR Bansal under Zee Studios and Sonali Sood of Shakti Sagar Productions, with Ajay Dhama as co-producer, Fateh boasts a stellar cast. Sonu Sood leads the charge, supported by Jacqueline Fernandez, Naseeruddin Shah, and Vijay Raaz, all delivering compelling performances.
As ticket prices return to regular rates over the weekend, Fateh faces its next big challenge: sustaining momentum and capitalizing on the positive word-of-mouth. With audience feedback leaning favourably, the film has a solid foundation to continue its box office journey.
Beyond its financial success, Fateh stands out as an example of cinema with a cause. Sonu Sood’s initiative has sparked hope for more inclusive and socially conscious filmmaking, setting a precedent for other actors and producers to follow.
