Dollar Industries Ltd has launched a campaign with actor Mahesh Babu for their brand Bigboss to strengthen its brand presence and connect with a wider audience in the southern regions of India.
The 360-degree marketing campaign will see the actor endorsing a range of Dollar Bigboss products. The campaign includes television commercials, print media, social media platforms, in-store branding, product packaging, and outdoor media.
With this campaign, the brand aims to make deeper inroads in the southern market which it considers an important market for its growth.
Commenting on the campaign, Vinod Kumar Gupta, managing director of Dollar Industries Limited in a statement said, “We have enhanced the Dollar Bigboss portfolio to include not just innerwear but also athleisure, gym-wear, and casuals for men. As we carried the range to customers in South India, Mahesh Babu’s immense popularity and strong connect with the audience will undoubtedly help us strengthen our brand presence in South India.”
Kolkata-based Dollar Industries Ltd is one of the leading players in the innerwear and athleisure segment with a strong presence across the country.
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