Decathlon launches flagship store at Mumbai’s Phoenix Marketcity

Sportswear and sporting goods business Decathlon has launched a two-story store in Mumbai’s Phoenix Marketcity mall, featuring product personalisation services, a multi-ball court play area, and a range of technological services. 

“Decathlon has arrived,” announced Phoenix Marketcity Mumbai on Facebook, sharing images of the store’s inauguration. “Decathlon has officially opened at first floor, Phoenix Marketcity Mumbai. From beginners to pros, we brought everything you need to elevate your game with premium equipment, performance apparel, and expert-approved accessories! Visit now and experience the best in sports, outdoor adventure, and fitness!”

The store measures 1,066 square metres and brings Decathlon’s pan-India store total to 132, India Retailing reported. Retailing apparel, accessories, and equipment for around 60 different sports, the outlet aims to engage shoppers with omni-channel features and facilities to promote active living. 

“Mumbai thrives on energy and ambition, making it the perfect place for Decathlon to expand,” said Decathlon India’s CEO Sankar Chatterjee, India Retailing reported. “Our partnership with Phoenix Marketcity enables us to connect with a diverse community and inspire movement. From expert advice to interactive experiences, we want to empower people to lead active lifestyles.”

Inside the store, shoppers can personalise their own t-shirts, jerseys, shoes and caps for Rs 99 with the store’s 10 minute service. “The launch of Decathlon at Phoenix Marketcity enhances our retail portfolio and meets the growing demand for fitness and outdoor activities,” said The Phoenix Mills Limited’s CEO Rashmi Sen. “This collaboration aligns with our vision of offering world-class experiences and fosters a dynamic sports culture within our community.”