Coach extends fragrance licensing deal with Interparfums


Interparfums SA and Coach announced they are renewing their exclusive worldwide licensing agreement for creation, manufacturing and distribution of the U.S. luxury brand’s fragrances until 2031.

Coach extends fragrance licensing deal with Interparfums
Coach

The duo said that two newly created perfumes will be launched in 2025, as a result of the continued partnership.

“In less than ten years, we have succeeded in building a legitimate and coherent fragrance offering based on a high-quality brand name recognised for both its image and its products,” said Philippe Benacin, chairman and CEO of Interparfums SA. 

“We are extremely ambitious and confident in the brand’s continuing growth in the short, medium and long-term, especially driven by its gender complementarity, with equal popularity for men’s and women’s fragrances.”

Coach, owned by New York-based company Tapestry, first partnered with Interparfums back in 2015 for its fragrance line, expanding beyond its leathergoods.

Sales of Coach fragrances have surged from just ​€10 million in 2015, to some ​€190 million in 2024.

In its most recent trading update in January, Interparfums, ​the owner of the Jimmy Choo, Montblanc, Moncler and Karl Lagerfeld perfume brands posted annual sales of €880.5 million, up from €798.5 million the previous year, but below analysts’ expectations of €889 million euros, according to the consensus provided by the group.

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